David Ogbeide

Healthcare Growth & Strategy Executive | Commercial Strategy | Business Development | Healthcare Transformation | Digital Health

Lagos, NG.

About

Healthcare growth and strategy executive with 8+ years of progressive experience across commercial strategy, business development, strategic partnerships, healthcare transformation, service-line development and digital acquisition. Track record of translating market opportunities into commercially viable healthcare propositions, new revenue streams and scalable operating models — including establishing new healthcare business lines, developing corporate healthcare solutions, generating 800%+ increases in inbound digital leads, expanding referral networks by 70%, and achieving full-year revenue projections within six months. Currently Head of Business Development at Premier Specialists' Medical Centre, with responsibility spanning commercial growth, strategic partnerships, service-line innovation, marketing and digital functions. Pursuing an MBA in Finance at Nexford University to deepen capabilities across financial analysis, business economics and enterprise decision-making.

Work

The Premier Specialists' Medical Centre (PSMC)

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Head of Business Development

Lagos, Nigeria

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Summary

Lead commercial growth, strategic partnerships, service-line development and market expansion across PSMC's Lagos operations, with oversight spanning Business Development, Marketing, Digital Marketing, Brand & Creative Design and Website Management.

Highlights

Established Occupational Health Services and Corporate Site Clinic Management & Operations as new revenue-generating business lines, expanding the organisation's corporate healthcare and outsourced clinical services portfolio.

Designed and launched three new patient-focused service propositions — Premier 360 Executive Health Programme, Premier Maternity Pathway and Paediatric Milestone Programme — covering service design, pricing architecture and go-to-market strategy.

Built a CRM-driven market intelligence framework covering 60+ corporate, institutional and community prospects, improving pipeline visibility, prospect prioritisation and business development execution.

Developed the Premier Health Membership Programme (PHMP), incorporating tiered membership plans and behavioural health service add-ons to support patient acquisition, retention and recurring revenue.

Developed Board-level growth strategies, departmental budgets, competitive intelligence reports and multi-year service expansion plans, translating market intelligence into executive-level commercial decisions.

Partner with executive leadership on commercial strategy, market development, new service opportunities and revenue-growth initiatives across the organisation.

Critical Rescue International (CRI)

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Head — Communications, Branding & Customer Strategy

Lagos, Nigeria

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Summary

Led cross-functional strategy across communications, business intelligence and customer experience within emergency medical services, healthcare logistics and insurance coordination.

Highlights

Designed and implemented a unified institutional strategy strengthening CRI's positioning within Nigeria's emergency medical services sector.

Directed business intelligence initiatives that translated operational, customer and market data into executive decision-support frameworks.

Established a structured customer experience architecture across emergency response and client engagement workflows.

Integrated communications, analytics and service reporting to strengthen institutional credibility, performance visibility and strategic alignment.

Connected brand positioning, customer experience and operational intelligence to create a more integrated approach to institutional growth and service performance.

St. Ives Specialist Hospital

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Business/Digital Strategy Manager

Lagos, Nigeria

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Summary

Led initiatives spanning healthcare growth, digital acquisition, service expansion and institutional market development across a multi-branch specialist healthcare organisation.

Highlights

Designed and implemented a digital patient acquisition system that increased inbound lead volume by more than 800%, from approximately 100 to more than 900 leads during campaign periods.

Expanded digital engagement platforms by approximately 75%, strengthening direct-to-patient acquisition channels and market reach.

Supported the market entry and scale-up of the St. Ives Festac branch, contributing to expansion and commercial development strategy.

Co-led the design and go-to-market rollout of the Star Alliance Premium Plan, creating an additional pathway for service uptake and revenue contribution.

Prepared performance dashboards, market analysis and strategic recommendations for Board-level review and decision-making.

Gracehill Psychiatric Hospital & Rehab

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Head of Business Development

Lagos, Nigeria

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Summary

Led revenue growth, referral development, business development and operational improvement initiatives for a specialist psychiatric healthcare organisation.

Highlights

Achieved full-year revenue projections within six months, accelerating commercial performance.

Expanded strategic referral partnerships, contributing to a 70% increase in patient referrals.

Streamlined patient/client onboarding processes, reducing turnaround time by 25%.

Implemented a more cost-efficient marketing framework, reducing expenditure by 20% while improving return on investment.

Completed a supervised clinical social work internship alongside the role, gaining direct exposure to frontline healthcare delivery and patient-centred service models.

XSS Logistics

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Business Development Manager

Lagos, Nigeria

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Summary

Highlights

Led business development and growth initiatives across multiple brands, including Exxya Oil, XSS Interiors and XSS Tyres.

Strengthened digital presence and market positioning across multiple business units.

Secured strategic partnerships, including a high-profile collaboration with Nigerian Army Headquarters.

Led commercial initiatives that contributed to improved market presence during a period of rapid growth.

Gift Hub NG

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Business Development Manager

Lagos, Nigeria

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Summary

Highlights

Conducted market research to identify commercial opportunities and align corporate gifting solutions with client needs.

Collaborated with the founding team to develop operational workflows, marketing strategies and market positioning.

Secured initial corporate clients, establishing an early commercial foundation for the business.

Guca Dove Bakery

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Business Manager

Lagos, Nigeria

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Summary

Highlights

Revived a bakery that had been shut down for approximately two years, rebuilding operations and restoring commercial activity.

Restored profitability during the COVID-19 economic downturn.

Established supermarket distribution partnerships, expanding sales channels and increasing revenue.

Streamlined supply-chain processes, reducing operating costs by 15%.

Goldpeak International

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Sales/Marketing Supervisor

Edo, Nigeria

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Summary

Highlights

Led a sales team to exceed quarterly revenue targets by 25%.

Conducted market analysis that informed product diversification and expanded market reach.

Education

Nexford University, USA

Master of Business Administration (MBA) Finance Grade: Expected May 2027

Courses

Financial Analysis

Corporate Finance

Business Economics

Strategic Decision-Making

University of Benin, NIGERIA

Bachelor of Science (BSc) Microbiology Grade:

Skills

STRATEGY & TRANSFORMATION

Strategic Planning, Market Intelligence, Competitive Analysis, Business Model Development, Healthcare Transformation, Growth Planning.

HEALTHCARE BUSINESS

Corporate Healthcare, Strategic Partnerships, Patient Acquisition, Healthcare Membership Models, Occupational Health, Site Clinic Management.

TECHNOLOGY & ANALYTICS

Microsoft Excel, Power BI, Tableau, CRM Platforms, Google Analytics, Google Ads, Digital Marketing Platforms, SEO, Microsoft Office.

COMMERCIAL & GROWTH STRATEGY

Commercial Strategy, Revenue Growth, Business Development, Market Expansion, Go-to-Market, Service-Line Development.

DIGITAL & FINANCIAL

Digital Health, Digital Acquisition, CRM, Operational Improvement, Budget Development, Financial Analysis.

Projects

BUILD GROWTH.

Summary

Identify and develop commercially viable growth opportunities.

BUILD BUSINESSES.

Summary

Translate opportunities into new services, revenue streams and operating models.

BUILD SYSTEMS.

Summary

Create repeatable structures that improve visibility, execution and scalability.

BUILD STRATEGY.

Summary

Connect market intelligence, customers, operations and financial considerations to executive decisions.

BUILD FOR SCALE.

Summary

Develop healthcare businesses positioned for sustainable expansion and technology-enabled growth.

Certificates

Project Management Professional (PMP) Training

Professional Development Training

Lean Six Sigma (Green Belt) Training

Professional Development Training

Additional professional development across business strategy, mergers & acquisitions, digital marketing, analytics, CRM and healthcare growth.

Professional Development