The Premier Specialists' Medical Centre (PSMC)
|Head of Business Development
Lagos, Nigeria
Summary
Lead commercial growth, strategic partnerships, service-line development and market expansion across PSMC's Lagos operations, with oversight spanning Business Development, Marketing, Digital Marketing, Brand & Creative Design and Website Management.
Highlights
Established Occupational Health Services and Corporate Site Clinic Management & Operations as new revenue-generating business lines, expanding the organisation's corporate healthcare and outsourced clinical services portfolio.
Designed and launched three new patient-focused service propositions — Premier 360 Executive Health Programme, Premier Maternity Pathway and Paediatric Milestone Programme — covering service design, pricing architecture and go-to-market strategy.
Built a CRM-driven market intelligence framework covering 60+ corporate, institutional and community prospects, improving pipeline visibility, prospect prioritisation and business development execution.
Developed the Premier Health Membership Programme (PHMP), incorporating tiered membership plans and behavioural health service add-ons to support patient acquisition, retention and recurring revenue.
Developed Board-level growth strategies, departmental budgets, competitive intelligence reports and multi-year service expansion plans, translating market intelligence into executive-level commercial decisions.
Partner with executive leadership on commercial strategy, market development, new service opportunities and revenue-growth initiatives across the organisation.